Originally Published on SEMASHOW.com
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​Rocklin, CA- Ecoological, a leader in aftermarket truck accessories, is proud to announce the development of its newest addition to the Shellz product line — a chrome-delete overlay kit for the Ford E-250, E-350 and E-450. Designed to deliver both style and protection, this new kit is the latest innovation from the company, known for its line of chrome-delete overlays and exterior trim enhancements.

​The Ford E350, and corresponding models, has been the workhorse for fleets, tradesmen, and adventurers for decades — but one thing owners consistently told Ecoological was that they wanted to eliminate the factory chrome and protect their grilles and bumpers from damage caused by debris, long travels, harsh road and weather conditions.

“Our customers made it clear that the E350 needed more than just a cosmetic upgrade — they needed protection,” said Grant Evans, Vice President of Sales and Marketing at Ecoological. “We recently finished the first mold and we’re excited to bring this product to market.”

Crafted from high-quality ABS plastic, Ecoological’s new Shellz overlay provides a precise fit over the factory grille, giving the vehicle a bold, modern look while safeguarding the front end from daily wear and tear. Like all Ecoological products, it installs easily with 3M tape, which means no cutting or permanent modifications are required.

This chrome-delete grille and front bumper overlay kit made its official debut at the 2025 SEMA Show in Las Vegas and is now available for purchase. 

We’re excited to announce that Ecoological will be showcasing new products at this year’s SEMA Show in Las Vegas—the premier automotive specialty products trade event in the world. This show brings together industry leaders, innovators, and enthusiasts to highlight the latest in automotive design, performance and style.

Our team will be on the ground to connect with fellow truck lovers, show off our newest BumperShellz overlays, and give an inside look at the products we’re developing for 2026. This will be our twelfth year at SEMA and our third year as a SEMA Pro Member. 

For truck enthusiasts, we also may or may not be working with a great company to help stylize their ride for the SEMA Pro Cup Challenge. Stay tuned for details as they unfold. 

If you’re attending, stop by and see us—we’d love to meet you in person and talk shop! We are Booth #55026

For those who can't attend, we want to bring you in on the action during the show with exclusive updates, videos and photos of awesome truck and car builds to share on our Instagram and Facebook pages. Let us know if there's any aspect of the show you want our team to cover, and we'll do our best to share it!

The 2024+ F150 overlays are gearing up to be one of our biggest product releases yet. We have several updates regarding production progress on several of the new F150 overlays:

Front Bumper Overlays
Completed:

• Mold Created
• First Prototypes Formed
• CNC Fixture Made
• Master Prototype Completed

To-Do:

• CNC program created
• Manufacturing Run Scheduled

Rear Bumper Overlays
Completed:

• Mold Created
• First Prototypes Formed
• CNC Fixture Made
• Master Prototype Completed

To-Do:

• CNC program created
• Manufacturing Run Scheduled