 Originally Published on SEMASHOW.com
Rocklin, CA- Ecoological, a leader in aftermarket truck accessories, is proud to announce the development of its newest addition to the Shellz product line — a chrome-delete overlay kit for the Ford E-250, E-350 and E-450. Designed to deliver both style and protection, this new kit is the latest innovation from the company, known for its line of chrome-delete overlays and exterior trim enhancements. The Ford E350, and corresponding models, has been the workhorse for fleets, tradesmen, and adventurers for decades — but one thing owners consistently told Ecoological was that they wanted to eliminate the factory chrome and protect their grilles and bumpers from damage caused by debris, long travels, harsh road and weather conditions. “Our customers made it clear that the E350 needed more than just a cosmetic upgrade — they needed protection,” said Grant Evans, Vice President of Sales and Marketing at Ecoological. “We recently finished the first mold and we’re excited to bring this product to market.” Crafted from high-quality ABS plastic, Ecoological’s new Shellz overlay provides a precise fit over the factory grille, giving the vehicle a bold, modern look while safeguarding the front end from daily wear and tear. Like all Ecoological products, it installs easily with 3M tape, which means no cutting or permanent modifications are required. This chrome-delete grille and front bumper overlay kit made its official debut at the 2025 SEMA Show in Las Vegas and is now available for purchase.
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 We’re excited to announce that Ecoological will be showcasing new products at this year’s SEMA Show in Las Vegas—the premier automotive specialty products trade event in the world. This show brings together industry leaders, innovators, and enthusiasts to highlight the latest in automotive design, performance and style.
Our team will be on the ground to connect with fellow truck lovers, show off our newest BumperShellz overlays, and give an inside look at the products we’re developing for 2026. This will be our twelfth year at SEMA and our third year as a SEMA Pro Member. For truck enthusiasts, we also may or may not be working with a great company to help stylize their ride for the SEMA Pro Cup Challenge. Stay tuned for details as they unfold. If you’re attending, stop by and see us—we’d love to meet you in person and talk shop! We are Booth #55026 For those who can't attend, we want to bring you in on the action during the show with exclusive updates, videos and photos of awesome truck and car builds to share on our Instagram and Facebook pages. Let us know if there's any aspect of the show you want our team to cover, and we'll do our best to share it!  Ecoological is excited to announce the release of two brand new Shellz overlays for the Gen 4 Tacoma!
The Rear Cab Spoiler is one of the more distinct appliques we've designed for this truck. We've designed carefully structured bulges and features to add some aggressive character to a relatively un-loved area of the Tacoma. This product is designed to easily overlay the top of the rear cab trim piece and look like it was always meant to be there. Truck owners can also upgrade the look of their 2022-2025 Toyota Tacoma with these sleek Door Handle Overlays, available in all OEM Toyota colors, including popular choices like Magnetic Gray Metallic, Super White II, and Midnight Black. Designed as a modern trim enhancement, these covers snap on easily, making them the perfect DIY-friendly solution for enhancing your Tacoma's style. Crafted from high-quality plastic for durability, they securely fit over your existing handles without any permanent damage. We have separate overlays for SR/SR5 models alongside overlays for the Limited, Platinum and TRD Tacoma models. Excited to see other upcoming 4th Gen Tacoma products? Sign up to our Early Interest form for exclusive updates and discounts on upcoming products!  The 2024+ F150 overlays are gearing up to be one of our biggest product releases yet. We have several updates regarding production progress on several of the new F150 overlays: Front Bumper Overlays Completed:
Rear Bumper Overlays Completed:
 What are you most excited to see? Are there any colors you want to see added to our overlay products? Let us know in the comments! I generally follow truck news through various news apps and magazine subscriptions. Each day, I read through a variety of different topics: recalls, interior features, comparison articles, upcoming truck shows... the list goes on. Yet in the past week of browsing through different news items to feature for Ecoological's first opinion piece, two words flooded my feed: Wave Maker.
I'm always apprehensive when it comes to more exotic colors from Toyota, (Lime Rush for the 2022 4Runner is a prime example... I’ve seen trail markers with more subtlety). Toyota delivers its best work with earthier tones and variations of classic colors. We recently added Terra to our Painted-to-Code overlays due to its high demand and I can see why it's so popular. It's subtle yet powerful, evoking naturalistic elements and Redwood Forests. But I must say... Toyota blew it out of the water with Wave Maker. Designed by Toyota's CALTY Design team, Wave Maker is inspired by unexplored areas of adventure and many worldly (and otherworldly) elements of space, oceans and blue skies. It is the eleventh unique color in the TRD Pro lineup, following previous bold choices like Inferno and Voodoo Blue. This new shade aims to evoke images of glacial depths and the thrill of new frontiers, making a bold statement for adventure enthusiasts. While you may think it's difficult to make a new truck color sound exciting, the Wave Maker Press Release from Toyota earned my respect with their enticing opening pitch: "Color can evoke strong emotions and can inspire our inner adventurer. A vehicle’s color makes a bold outward statement to the world about inner ambitions. The all-new color Wave Maker is exclusive to 2026 TRD Pro models and is a striking shade of blue that makes your rowdy intentions known to the world." Wave Maker is expected to release sometime in Fall of this year. From a manufacturing standpoint, this is definitely a color we'd like to feature as part of our Painted-to-Code overlays for the Tundra. What do you think of this color? Is it one you'd like to see us offer? -James T. |
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